Posted by aionol | 06 FEB 2018

Why You Should Move Your Digital Marketing Efforts To The Cloud

One of the busiest people in every business are marketers. They need to keep up with the latest trends, and they need to keep up with the customer. It is a high-stress job. So it’s not surprising that marketers often don’t have time to develop a high level strategy for their technology requirements, but rather […]

One of the busiest people in every business are marketers. They need to keep up with the latest trends, and they need to keep up with the customer. It is a high-stress job. So it’s not surprising that marketers often don’t have time to develop a high level strategy for their technology requirements, but rather go as needs emerge.

Legacy Burden in Marketing Departments

As a result, technologies end up being a mix and match of different infrastructures and applications that lack a common streamlining effort. In the past, the IT team used to be involved in every activity that had to do with technology.

Making a landing page. Building a website. Updating content.

Now, new technology has made it easier and quicker for marketing teams to do these jobs themselves. But modern day marketers needs more than that, and legacy burdens are holding them back.

Why You Should Move Your Digital Marketing Efforts To The Cloud

Why You Should Move Your Digital Marketing Efforts To The Cloud

One Cloud For Digital Fitness

Whilst most businesses have a digital strategy in place, they often forget to include the necessary technology. With applications and infrastructures scattered around the business, understanding customers and developing appropriate marketing materials and plans becomes impossible.

It therefore makes sense to move all digital marketing to the cloud.

Cloud based digital marketing makes it easier for marketers to map customer behaviour, improve user experience, and map customer journeys across different digital touchpoints. As a result your business can upgrade to become truly omni-channel. And being an omni-channel business is the best marketing strategy for driving sales.

Contact Iono Inc today to move your digital marketing efforts to the cloud and see conversion rates increase

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